Soltera 3Launch

Nine films built from the same city ride. I led the launch film’s color grade, fine cut and type animation, then carried its visual language into paid, social and web edits.

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Soltera 3 / Launch filmView film ↗

Launch film contribution

Color grading / Fine cut / Type animation

01—04

Paid assets

Four cuts, each built around a specific product idea.

Scroll, swipe, or use the arrow keys to browse the films.

Product features sit inside real riding situations, carried by a relaxed funk rhythm.

Paid film / 01

Lens-lock effects hold attention on the bike while custom transitions connect each beat.

Paid film / 02View film ↗

Repeated actions across riders and locations make weight and range visible without extra copy.

Paid film / 03

Quick cuts raise the pace; matching angles keep the sequence clean.

Paid film / 04

Web hero

The campaign reduced to a clean opening loop.

Web heroView film ↗

Review

Inside the edit

The grade, pacing and match-cut decisions that shaped the finished films.

Color progression

01—04

Base converted launch film frame — 02 / Base conversion

Primary graded launch film frame — 03 / Primary grade

Secondary graded launch film frame — 04 / Secondary grade

01
The Premiere sequence made a round trip through DaVinci, keeping the edit intact while opening the footage up for a full grade.

02
A light cyan bias keeps the city feeling clean and easy. Midtones stay neutral so skin and product color do not drift.

03
Keyframed reframing corrected beats that landed late in the rough cut. The type animation follows the same fast-in, slow-out curve.

04
Shots with similar framing and camera direction sit together, so the cut can move quickly without feeling scattered.

05
Different riders carry the bike through the frame. The action explains its weight faster than a line of copy could.

Soltera 3Launch

Paid assets

Social cuts

Web hero

Inside the edit